Cuidado con los mensajes
LA ALEGRÍA DE VIVIR
Por OMAR CERVANTES RODRIGUEZ
En las últimas semanas que hemos estado promoviendo nuestro proyecto de prevención y de desarrollo humano por diversas vías, hemos sido muy enfáticos que debemos cuidar el mensaje que estamos emitiendo para fortalecer los factores de protección en la población y en los diferentes públicos meta a donde vamos a hablar del combate al uso, abuso y dependencia de sustancias tóxicas y de conductas adictivas.
En pláticas en privado con colegas expertos en adicciones y codependencia, sobre todo con quienes nos hemos especializado en la prevención y el tratamiento, coincidimos en que enumerar las sustancias o mencionarlas en los mensajes, así como tratar de desincentivar su uso diciendo que “hacen daño”, muy posiblemente lejos de servir como un preventivo, podría convertirse en un promocional para utilizarlo.
Recordaba en alguna ocasión una nota a doble plana en una ciudad metropolitana, en un periódico local que quería reportar que las autoridades estaban siendo muy flexibles en la permisividad de prostíbulos en forma de table dances, salas de masaje y otras variantes, acompañando la nota con un gráfico que señalaba todos los negocios presumiblemente prohibidos en un mapa del municipio, lo cual sirvió para que muchos lectores, asiduos a ese tipo de establecimientos, tuvieran una especie de directorio de sitios que quizás no conocían.
Lejos de ser una publicación que solucionara el problema, aparentemente le dio publicidad a estos establecimientos. Posiblemente algunos fueron clausurados, pero muchos más captaron más clientela.
Lo mismo sucede con las adicciones, el consumo de drogas, el abuso y la dependencia del alcohol, el tabaco y otras conductas adictivas como la ludopatía o los videojuegos, temas en los que abundan mensajes que seguramente no pasaron por un filtro como un grupo de enfoque o con especialistas en la enfermedad y son tratados como campañas publicitarias que tienen un efecto contrario a lo pretendido.
Quizás ni siquiera en la elaboración de mensajes se consulte a psicólogos, sociólogos o expertos en neurolingüística, quienes saben perfectamente que las campañas que inician con una negación o pretenden generar miedo o prohibición, son percibidas por el cerebro y por el inconsciente como una invitación a hacer justo lo que se pretende evitar.
Adicionalmente, la elaboración de campañas de divulgación o la emisión de comunicados noticiosos, deben tener la claridad de que son apenas una herramienta para la prevención científica, que implica mucho más que mediatizar o socializar información.
Nos parece contraproducente por ejemplo, cuando alguna autoridad de salud sale a emitir alertas contra alguna droga como ha sucedido recientemente en diversos foros, en varios estados y por diferentes autoridades. ¿Cuáles son los resultados de estas notas? Al día siguiente los medios destacan en sus espacios principales titulares como “alertan por consumo de (nombre de la nueva droga)”, “crece el consumo de …” y similares. Noticias que pueden generar el mismo efecto del referido caso que mencionamos anteriormente sobre los prostíbulos.
¿Qué hace cualquier joven que no había oído de esta sustancia? Inmediatamente se va a la internet y en cualquier buscador encuentra todo lo concerniente a esta droga, incluso su costo, la forma de obtenerla, los efectos que ocasiona y la manera de consumirla.
¿En verdad creemos que decirle a un niño que se porte bien logrará transmitir el mensaje? ¡Así de inocente me parecen los mensajes que hemos visto como noticias o como campañas en los medios!
¡Cuidado con los mensajes! Cuidemos de hacer prevención y no promoción y entendamos la psicología inversa de los públicos consumidores.
Recordemos además que la prevención se acompaña con labor social en territorio, recomposición del tejido comunitario, detección de los factores de protección para cada población y combate a los factores de riesgo en cada universo.
Llevemos el mensaje a las colonias, a los barrios, a las escuelas, a las oficinas públicas, a las universidades, a las iglesias y a todos los círculos sociales a nuestro alcance, pero pongámonos de acuerdo en lo que queremos comunicar, prioricemos los talleres de habilidades para la vida, la comunicación asertiva en las familias, las actividades y la promoción de los valores que logren un mayor arraigo en la población y todas las acciones que sumen en la construcción de mejores condiciones de vida.
Hacer prevención no es promover lo que no queremos que se haga y terminamos promoviéndolo. Reflexionemos y usemos los medios tradicionales y las redes sociales como verdaderos vehículos de recomposición social. ¡Cuidemos el mensaje!
ocr@laalegriadevivirsinadicciones.com
Fuente: MILENIO
Contáctanos
Superb, what a webpage it is! This weblog presents valuable information to us,
keep it up.
http://jbfbio.com/g5/bbs/board.php?bo_table=free&wr_id=110772
Hurrah, that’s what I was seeking for, what a
material! existing here at this weblog, thanks admin of this web site.
Hello there I am so excited I found your weblog, I really found you by accident, while I was researching on Bing for something else, Anyways I am here now and would just like to say kudos
for a incredible post and a all round entertaining blog (I also love the theme/design), I don’t have time to browse it all at the minute but I have bookmarked it and also added your RSS feeds, so when I have time I will be back to read much more, Please do keep up the fantastic work.
Hi there! I could have sworn I’ve been to this website before but after looking at many of the articles I realized it’s new to me.
Nonetheless, I’m certainly happy I found it and I’ll be bookmarking it and checking back regularly!
Thanks to my father who stated to me regarding this web
site, this web site is in fact remarkable.
Amazing! Its genuinely amazing piece of writing, I have got much clear idea concerning from this post.
Howdy! This blog post could not be written much better!
Going through this post reminds me of my previous roommate!
He always kept preaching about this. I’ll send this article to him.
Fairly certain he’s going to have a great read.
Thanks for sharing!
Have you ever thought about writing an ebook or guest authoring on other sites?
I have a blog centered on the same subjects you discuss and
would really like to have you share some stories/information. I
know my viewers would value your work. If you
are even remotely interested, feel free to send me an email.
I am extremely impressed with your writing skills and also with the layout
on your weblog. Is this a paid theme or did you customize it yourself?
Either way keep up the excellent quality writing, it is rare to see a nice blog
like this one nowadays.
I all the time used to read article in news papers but now
as I am a user of internet so from now I am using net
for posts, thanks to web.
If you are going for finest contents like me, only pay a quick visit this web page daily
for the reason that it presents feature contents, thanks
I am curious to find out what blog platform
you have been using? I’m having some minor security problems with
my latest blog and I’d like to find something more safe.
Do you have any recommendations?
I loved as much as you will receive carried out right here.
The sketch is attractive, your authored subject matter stylish.
nonetheless, you command get got an nervousness over that you wish be
delivering the following. unwell unquestionably
come more formerly again as exactly the same
nearly a lot often inside case you shield this increase.
certainly like your website however you need to test the spelling on several
of your posts. A number of them are rife with spelling issues and I find it very troublesome to inform the
reality nevertheless I’ll surely come back again.
Hello there! This is kind of off topic but I need some guidance from an established blog.
Is it very hard to set up your own blog? I’m not very techincal but I can figure things out pretty fast.
I’m thinking about setting up my own but I’m not sure where to begin. Do you have any points or suggestions?
Thank you
I couldn’t resist commenting. Perfectly written!
It’s awesome in favor of me to have a web site,
which is good in support of my knowledge. thanks admin
Hello there! This is my first visit to your blog!
We are a collection of volunteers and starting a
new initiative in a community in the same niche. Your blog provided us valuable information to work
on. You have done a outstanding job!
https://www.r2tbiohospital.com/bbs/board.php?bo_table=free&wr_id=1531516
When I originally commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get four e-mails with
the same comment. Is there any way you can remove me
from that service? Many thanks!
Unquestionably imagine that which you said.
Your favourite justification seemed to be on the internet the easiest factor to keep in mind of.
I say to you, I certainly get irked at the same time as
folks consider worries that they just do not know about.
You controlled to hit the nail upon the top and
defined out the entire thing without having side effect , other folks could take
a signal. Will likely be back to get more. Thanks
Keep this going please, great job!
What’s Happening i am new to this, I stumbled upon this I’ve found It absolutely useful and it has aided me out loads.
I am hoping to give a contribution & aid other customers like its helped me.
Good job.
Hello there! This post couldn’t be written any better! Looking at this post reminds
me of my previous roommate! He continually kept talking about
this. I most certainly will send this information to
him. Fairly certain he’s going to have a great read.
I appreciate you for sharing!
First of all I would like to say terrific blog! I had a quick question in which I’d like to ask if you don’t mind.
I was curious to know how you center yourself and clear your head before writing.
I’ve had a hard time clearing my thoughts in getting my thoughts out.
I truly do enjoy writing however it just seems like the first 10 to 15 minutes are wasted simply
just trying to figure out how to begin. Any recommendations or hints?
Many thanks!
Hey! I know this is kinda off topic but I was wondering if you knew where I
could find a captcha plugin for my comment form? I’m using
the same blog platform as yours and I’m having trouble finding one?
Thanks a lot!
Oh my goodness! Amazing article dude! Thanks, However I am going through issues with your RSS.
I don’t understand why I can’t join it. Is there
anyone else having similar RSS problems? Anyone who knows the answer can you kindly
respond? Thanx!!
Way cool! Some extremely valid points! I appreciate
you penning this write-up and the rest of the website is also really good.
It’s fantastic that you are getting ideas from this paragraph as well as
from our discussion made here.
Hello terrific blog! Does running a blog similar to this take a great
deal of work? I’ve very little knowledge of coding however I had been hoping to start my own blog soon.
Anyway, if you have any suggestions or tips for new blog owners please share.
I know this is off subject but I just had to ask.
Appreciate it!
I’m impressed, I have to admit. Seldom do I encounter a blog that’s both educative and engaging, and without a doubt, you’ve
hit the nail on the head. The issue is something which not enough men and women are speaking intelligently about.
I am very happy I came across this during my hunt for
something regarding this.
Great post. I was checking continuously this blog and I’m impressed!
Extremely helpful information specifically the last part 🙂 I care for such information a lot.
I was seeking this particular information for a very long time.
Thank you and best of luck.
Great post however I was wanting to know if you could write a litte more
on this topic? I’d be very grateful if you could elaborate a little bit more.
Thank you!
I don’t even know the way I ended up here, but I believed
this publish used to be great. I do not understand
who you are but certainly you are going to a famous blogger in the event you aren’t already.
Cheers!
I visit each day a few websites and websites to read articles or reviews, but this web site offers quality based posts.
Wow, this post is fastidious, my sister is analyzing these things, thus
I am going to tell her.
Hey! I understand this is sort of off-topic but I had
to ask. Does operating a well-established website such as yours take a lot
of work? I am brand new to writing a blog but I do write in my journal every day.
I’d like to start a blog so I will be able to share my own experience and thoughts online.
Please let me know if you have any suggestions or tips for new aspiring blog
owners. Appreciate it!
Thank you for the auspicious writeup. It in fact was a amusement account it.
Look advanced to more added agreeable from you! By the way, how could we
communicate?
What’s up to all, because I am really eager of reading this webpage’s post to be updated
daily. It consists of pleasant data.
Thanks for sharing such a nice thought, article
is nice, thats why i have read it completely
It’s not my first time to pay a quick visit
this web page, i am visiting this web page dailly and get good data from
here daily.
excellent submit, very informative. I ponder why the other experts of this sector do not
understand this. You must proceed your writing.
I am sure, you’ve a great readers’ base already!
Hi, I do believe this is an excellent website. I stumbledupon it 😉 I am going to revisit
yet again since I bookmarked it. Money and freedom is the best
way to change, may you be rich and continue to guide others.
If some one wishes expert view regarding blogging and site-building after that
i advise him/her to visit this web site, Keep up the nice work.
Incredible points. Solid arguments. Keep up the amazing work.
Hey there just wanted to give you a quick heads up and let you
know a few of the images aren’t loading correctly.
I’m not sure why but I think its a linking issue. I’ve
tried it in two different internet browsers and both show the
same results.
I know this if off topic but I’m looking into starting my own blog and was wondering what all
is needed to get setup? I’m assuming having a blog like yours would cost a pretty penny?
I’m not very internet smart so I’m not 100% certain. Any recommendations or advice would be greatly appreciated.
Thanks
It’s not my first time to pay a quick visit this web page, i am browsing this
web page dailly and obtain pleasant information from here daily.
Thanks for sharing your thoughts about naga169.
Regards
You should take part in a contest for one of the most useful blogs on the web.
I most certainly will highly recommend this site!
Hey just wanted to give you a brief heads up and let you know a
few of the pictures aren’t loading correctly. I’m not sure why but I
think its a linking issue. I’ve tried it in two different web browsers and both show the same outcome.
Excellent pieces. Keep writing such kind of info on your page.
Im really impressed by your site.
Hi there, You have done an incredible job. I’ll certainly
digg it and in my view suggest to my friends. I am sure they will be benefited
from this site.
I truly love your blog.. Very nice colors & theme. Did you build this website yourself?
Please reply back as I’m trying to create my own personal site and would
like to know where you got this from or just what
the theme is named. Thank you!
Greetings! This is my 1st comment here so I just wanted to give a quick shout out and
say I truly enjoy reading your posts. Can you recommend any other blogs/websites/forums
that go over the same subjects? Thank you so much!
Greetings from Idaho! I’m bored at work so I decided to browse your site on my iphone during lunch break.
I love the info you provide here and can’t wait to take a look when I get home.
I’m shocked at how fast your blog loaded on my phone ..
I’m not even using WIFI, just 3G .. Anyways, very good blog!
Every weekend i used to visit this web site, because i
want enjoyment, for the reason that this this site conations truly fastidious funny material too.
I am truly happy to read this website posts which consists of tons of valuable facts,
thanks for providing such data.
When someone writes an paragraph he/she retains the thought of a user in his/her
mind that how a user can be aware of it. So that’s why this paragraph is outstdanding.
Thanks!
Pretty section of content. I just stumbled upon your weblog and in accession capital to assert that I get
actually enjoyed account your blog posts. Any way I
will be subscribing to your feeds and even I achievement you access
consistently rapidly.
Pretty part of content. I just stumbled upon your site and in accession capital to
claim that I acquire actually loved account your blog posts.
Anyway I’ll be subscribing for your augment or even I fulfillment you get entry to persistently quickly.
Howdy! This post could not be written any better! Reading through this post reminds me of
my previous room mate! He always kept chatting about this.
I will forward this article to him. Fairly certain he will have a good read.
Thank you for sharing!
I blog quite often and I genuinely appreciate your content.
This great article has truly peaked my interest. I’m going to take a note of your site and keep checking
for new information about once a week. I opted
in for your Feed as well.
My programmer is trying to convince me to move to .net from PHP.
I have always disliked the idea because of the expenses.
But he’s tryiong none the less. I’ve been using WordPress on a number of websites for about a year and am concerned about switching
to another platform. I have heard good things about blogengine.net.
Is there a way I can transfer all my wordpress content into it?
Any kind of help would be really appreciated!
Your mode of explaining the whole thing in this post is really
fastidious, all be able to easily understand it, Thanks a lot.
When someone writes an paragraph he/she retains the plan of a user in his/her
brain that how a user can know it. Thus that’s why this piece of
writing is perfect. Thanks!
I’m gone to tell my little brother, that he should also pay a quick
visit this website on regular basis to obtain updated from newest information.
If some one needs expert view regarding blogging and site-building after that i suggest him/her to visit this weblog, Keep
up the nice work.
I think the admin of this site is really working hard for
his site, because here every information is quality based material.
Hello, all the time i used to check website posts here early
in the break of day, since i enjoy to find out more and
more.
Howdy, i read your blog from time to time and i own a similar one and i was just
wondering if you get a lot of spam remarks? If so how
do you prevent it, any plugin or anything you can advise?
I get so much lately it’s driving me mad so any support is very much appreciated.
hey there and thank you for your info – I have certainly picked up
something new from right here. I did however expertise some technical issues
using this website, as I experienced to reload the web site many times previous to I could get it to load correctly.
I had been wondering if your web host is OK? Not that I am complaining, but sluggish loading instances times will
often affect your placement in google and can damage your high quality score if advertising and marketing
with Adwords. Well I’m adding this RSS to my email
and could look out for much more of your respective exciting content.
Ensure that you update this again very soon.
I am not sure where you’re getting your information, but good topic.
I needs to spend some time learning more or understanding more.
Thanks for magnificent information I was looking for this information for
my mission.
Pretty portion of content. I simply stumbled upon your
site and in accession capital to claim that I acquire in fact loved
account your blog posts. Anyway I’ll be subscribing for your
augment or even I achievement you get right of entry to constantly quickly.
If you want to grow your know-how simply keep visiting this web page and be updated with the newest news update posted here.
Greetings from Florida! I’m bored to tears at work so I decided to check out your site
on my iphone during lunch break. I really like the knowledge
you present here and can’t wait to take a look when I get home.
I’m shocked at how quick your blog loaded on my mobile ..
I’m not even using WIFI, just 3G .. Anyways, good blog!
Good way of describing, and fastidious article to obtain information concerning my presentation topic, which
i am going to convey in school.
Have you ever considered creating an e-book or guest authoring on other websites?
I have a blog based on the same information you discuss and would really
like to have you share some stories/information. I know my viewers would appreciate
your work. If you’re even remotely interested, feel free to shoot
me an email.
https://www.economyplus.co.kr/bbs/board.php?bo_table=free&wr_id=596
I’ve read some good stuff here. Certainly value bookmarking for revisiting.
I wonder how so much attempt you put to make this type
of fantastic informative website.
Great items from you, man. I have be aware your stuff previous to
and you’re simply extremely fantastic. I actually like
what you have bought here, certainly like what you are saying and the way
by which you are saying it. You’re making it entertaining and
you still care for to stay it wise. I can not wait to learn far more from you.
That is actually a tremendous website.
Unquestionably imagine that that you stated. Your favorite reason appeared to be at
the web the easiest thing to consider of.
I say to you, I definitely get annoyed whilst people consider worries that they plainly don’t understand about.
You managed to hit the nail upon the highest and also
defined out the whole thing with no need side-effects , other people
could take a signal. Will probably be back to get more. Thank you
It’s amazing to pay a quick visit this web site and reading
the views of all colleagues about this article, while I am also eager of getting know-how.
Awesome blog! Do you have any tips and hints for aspiring writers?
I’m hoping to start my own blog soon but I’m a
little lost on everything. Would you suggest starting with a free platform like WordPress or go for a paid option? There are so many
options out there that I’m totally confused .. Any suggestions?
Thanks!
Hi to all, how is all, I think every one is getting more
from this web site, and your views are nice for new users.
Hmm it looks like your website ate my first comment (it was super long) so I guess
I’ll just sum it up what I had written and say, I’m thoroughly enjoying your blog.
I as well am an aspiring blog writer but I’m still new to the whole thing.
Do you have any tips for inexperienced blog writers? I’d really appreciate it.
Simply desire to say your article is as astounding. The clearness in your post is just
excellent and i can assume you’re an expert on this subject.
Well with your permission allow me to grab your RSS feed to keep updated with forthcoming post.
Thanks a million and please continue the rewarding work.
http://www.savvautomotive.com/home/bbs/board.php?bo_table=free&wr_id=22781
https://blogfreely.net/stampdime30/summarize-the-best-on-the-internet-casino-bonuses-in-addition-to-benefits
https://calllink.io/